Words, explained
Every trade has words it never explains, and this one has more than most. Here they are in plain English — no definition that needs another definition to make sense of it.
5 words in General.
C
Conversion Rate Optimization #
GeneralConversion Rate Optimization (CRO) is the process of improving your website or marketing so a higher percentage of visitors take the action you want, such as joining your community, entering a giveaway, or making a purchase.
N
Niche #
GeneralThe specific group of people you are talking to, and the specific problem you help them with.
Not "health" but "men over fifty who want to lift again without hurting their back". It feels like you are shrinking your audience, and you are. What you get in return is the ability to write something that sounds like it was written for one person, which is the only kind of writing that works.
O
One-Time Offer #
GeneralS
Search Intent #
GeneralT
Total Addressable Market #
GeneralStill stuck on a word?
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